| 仕事内容 |
【会社について】 The NBA's mission is to inspire and connect people everywhere through the power of basketball.The values of equality, respect and freedom of expression have long defined the NBA and they travel with us everywhere we go. As a North American-based basketball league with fans and players from around the world, the values of our game are the foundation for all we do. 【Position Summary】
The Head of Business Development – Brand Partnerships will be responsible for establishing and executing a business development vision, strategy, and plans to drive sponsorship and merchandise licensing revenue with an integrated approach on Japan markets through collaboration across all the Asia business groups including marketing partnerships and merchandising partnerships, fan acquisition and engagement (“FAE”), content partnerships and DTC (“CPD”) for the league. This individual will also be required to generate sponsorship and merchandise licensing revenue.
The role will be report into the VP Brand Partnerships to drive new revenue streams including but not limited to innovative assets that compliment in a meaningful way the current portfolio of saleable assets. Additionally, the role will be required to identify B2B collaboration opportunities with qualified partners in Japan and complete agreements as required to support our Asia revenue goals.
For all assigned markets, the role will also be required to identify and develop partnerships through both direct lead generation sourcing and development as well as with qualified lead generation agencies and lead in on-boarding and managing and/or co-managing these agencies.
The position will be based in Japan.
【Major Responsibilities】
In coordination with the broader Business Development and Brand Partnerships team, develop and execute a BD strategy that requires outreach to both multinational and domestic-based companies to determine their marketing and/or merchandising objectives and present, deliver, and sell merchandise licensing and/or integrated marketing programs that will meet these objectives. These programs will include the branded consumer products, media, interactive, and event-based assets. Additionally, this role will be responsible for collaborating with the merchandising and marketing partnerships account teams, FAE, CPD, Legal, Finance and other departments as needed to develop and secure new partners in focus markets. •Lead the co-development, overall direction and implementation of the marketing and merchandising partnerships business development in Japan market.
•Work closely with the team and guide the sales process from prospect identification to contract negotiations in the assigned region to engage with potential partners at a senior decision-making level
•Identify global prospects and key company contacts for potential business partnership opportunities across portfolio of leagues
•Maintain a meaningful level of relations with existing and new partners
•Lead the research drive and landscape analysis for emerging global industries, categories, international companies, and executives for relevancy and points of entry
•Lead the tracking of global and regional sales prospects and updates for senior management on sales strategy and progress
•Maintain a strong understanding of the consumer products related industries (apparel, retail, gaming, branded attractions, digital assets,) to explore and pitch licensing, marketing partnerships and strategic partnerships for new assets development/ creating new business opportunities across assigned markets
•Maintain an understanding of the sales and marketing activities of prospective clients, as well as the strategic direction of their international markets and competitors
•Maintain a strong understanding of advertising and marketing channels and technologies in order to understand potential client solutions
•Co-lead the preparation of sales presentations, deal memo/summaries and other departmental relevant documents 【Department】 NBA Asia 【Reports To】 Vice President – Brand Partnerships, Asia 【受動喫煙対策】 屋内禁煙 |
