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BUNDESLIGA INTERNATIONAL
Bundesliga International is a full subsidiary of DFL Deutsche Fußball Liga (DFL) and is responsible for connecting and inspiring football fans across the world. Its main focus is to drive internationalisation by increasing passion for the Bundesliga with contagious ‘Football as it’s meant to be’ content using the highest technical innovation standards. Bundesliga International is marketing the audiovisual, sponsorship (partnership) rights, brand and digital licenses through a global network of 80 partners.
Job Purpose
Member of the regional APAC office in Singapore with direct responsibility of sales, marketing and operations.Grow relationships with existing and new partners of Bundesliga in the region, and driving and supporting growth particularly Japan and Korea.
Tasks
•Build-up and maintain network to relevant market players, decision makers and strategically relevant parties and strengthen market presence, particularly Japan and Korea to identify additional business opportunities
• Identify potential regional partners and content partners to increase reach, strengthen the Bundesliga brand and create additional revenues, including Japan and Korea
•Support existing partners within the APAC region, including Japan and Korea
•Support with execution of Bundesliga marketing activities across APAC, including Korea and Japan
•Drive year-round activities across APAC, which includes undertaking and executing events and activities in local regions, including on-ground football club tours, Bundesliga legend tours
•Manage existing relationship with existing partners and new broadcasters/media partners of Bundesliga in the region, including local Bundesliga clubs offices / representatives
•Planning with broadcasters and local partners for marketing campaigns
•Reporting of all marketing activities in the region to HQ
•Oversee operational matters for Bundesliga on-site activities within markets.
•Responsible for expanding Bundesliga popularity and visibility across APAC, particularly in core markets in line with global strategies
•Work to expand market shares versus other European football leagues in assigned markets/key markets in Asia Pacific
•Project Management of International Marketing & Communications APAC: Marketing Strategy & Budget, Events, Promotion, Brand Building, Agency Management e.g. initiate, coordinate and lead the execution of promotion activities and events
•Initiate and improve collaborations with TV broadcaster to ensure content/product related and financial development of Bundesliga for each licensing period
•Responsible for selection & contracting of local agencies
external interfaces
•Partners
•Broadcasters
•Bundesliga clubs
•Vendors
Reports to:
Head of Asia Pacific
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