Federico Palomba is responsible for the development of branding strategy, commercial opportunities, and growing fanbase for Juventus in APAC.
Mr. Palomba joined Juventus in 2011, where he held the position of Co-Chief Revenue Officer and Head of Marketing and Digital until October 2018, when he became Managing Director of the Hong Kong branch and Head of APAC project, with the aim of strengthening the business relationships in Asia.
Prior to Juventus, Federico has extensive experience in new media (e-commerce, web, and social networks), gained through a number of high-level positions in multinational companies: Ferrari Auto, Google Italia, and RCS Digital.
Head of East Asia
Philipp Wunderlich heads the office of the German record champions in Shanghai and, as Head of East Asia, is responsible for all FC Bayern activities in East Asia.The range of tasks of the 35-year-old sports manager includes expanding the FCB brand not only in China, Japan & Korea.
Since opening five years ago, the office in Shanghai has been able to constantly intensify the dialogue with Asian fans of FC Bayern and initiate a large number of new strategic partnerships. Especially in the difficult times of the pandemic, Philipp Wunderlich's team was able to use many innovative ideas to convey the support of the FC Bayern family to the people in Asia and at the same time to generate commercial success. The main goal here is to offer global and regional partners countable added value.
Previously, Wunderlich worked more in various roles in professional football, including as a marketing manager at RB Leipzig and in partnership management at Liverpool FC.