青山学院大学卒業。マサチューセッツ州立大学アマースト校（UMASS）スポーツマネ ジメント修士課程、及びマドリーISDE法科大学院修了。NEC海外事業本部・北米営業 部勤務を経て、2005年に日本人として初めてMLS国際部入社。2008年アジア市場総責任者として世界初のパンパシフィック選手権を設立。2009年FCバルセロナ国際部ディレクター（北米、アジア、オセアニア責任者）などを歴任後、独立し2015年にBlue United Corporationを創設。
鹿島アントラーズ・グローバルストラテジーオフィサー、MLS Players and International Relationsコンサルタント、大宮アルディージャ・グローバル強化担当、パシフィックリーグマーケティング国際事業開発担当・スペシャルキャリアアドバイザー、エンゲート株式会社グローバルパートナーなども務める。2012年FIFAマッチエージェントライセンスも取得し、2018年パシフィックリムカップを創設。同年プロeスポーツチームの「Blue United eFC」も立ち上げ。2017年より青山学院大学地球社会共生学部の非常勤講師を務める。
2020年1月に”リアルサカつく”完全オンラインサロン型「Edo All United」を立ち上げチーム代表を務める。2020年8月に立川市のららぽーと立川立飛に建設されたMIFA Football Park 立川内でMIFAサッカースクールのプロデューサーを務めている。2021年5月には潮田玲子が代表を務め、中川真依、杉山愛、狩野舞子が理事を務める女子アスリートの支援を行う一般社団法人Woman's Waysの運営・ディレクションを行っている。
Advisor to FIFA, Independent Consultant
Ex-UEFA, AFC, Deloitte
Alex worked in the City of London and set up new businesses in France, Spain and Italy before taking the Football Industries MBA. He also holds the MESGO (Executive Master in European Sport Governance).
From Liverpool he joined Deloitte Sport as a management consultant, where he worked on various interesting projects, including: the “breakaway Superleague” project of the late 1990s – Project Gandalf; creating the Deloitte “Richlist”, now renamed “Money League”; creating the European financial analysis in Deloitte’s Annual Review of Football Finance; working with UEFA to devise the new FIFA international transfer system (post-Bosman decision), including calculating the Training Compensation for international transfers of young players; producing the analysis on salary caps for UEFA that ultimately led to UEFA’s Club Licensing system, and working with G14 (the largest European clubs) on cost controls, and various consulting projects for clubs, leagues, federations, agencies, investors and partners (UEFA, Real Madrid, Juve, Arsenal, OL, G14, THFC, NUFC, Udinese, Octagon, Canal+, Nike, rugby, etc.).
Alex moved on to UEFA and performed many varied roles over 17 years, notably: four years (2013-17) working on development and governance across Asian football, based at the Asian Football Confederation (AFC) in Kuala Lumpur, Malaysia; implementing dozens of UEFA-funded football development projects across Asia (competitions, events, technical, coach ed, grassroots, women's football, MA strategy, media, marketing, legal, governance, education, stadia/security, etc.); working on the conception of UEFA’s “Financial Fair Play” (FFP) rules following Michel Platini’s election as UEFA President; the creation of stakeholder organisations such as the European Club Association (ECA), the European Leagues, Supporters Direct Europe and Football Supporters Europe; professional football matters, including managing relations with FIFPro, European Leagues, and various other issues e.g. cross-border leagues; EU, Council of Europe, and governmental relations; running the UEFA Executive (General Secretary’s) Office under Platini and his General Secretary of the time, Gianni Infantino (now FIFA President); authoring UEFA’s corporate strategy “Vision Europe”; youth development projects such as UEFA’s “Homegrown Player Rule”, protection of minors (U18 transfers), and the distribution of €100s of millions in funding for club youth development; USSF (US Soccer) Pro League Standards Task Force member; Head of Governance and Compliance, designing UEFA’s first Compliance Programme.
On a personal level, Alex was born in Paris, grew up in London, lives in Switzerland, and is an Arsenal and England fan who has been to many World Cups (including 2002 in Japan) and EUROS from Italia 90 onwards. He is married to a former Arsenal player: they married in the old Arsenal Stadium, “Highbury”, just before it closed in 2006, and have three children.
UAE Pro League
Director of Club Licensing and Club Development
Throughout his two-decade career, Stuart has built a reputation as a trusted leader in the international football industry, driving advancements at all levels of the football governance pyramid. His work with football associations, leagues and clubs around the world have seen him successfully navigate cultural,political and economic challenges, delivering on key objectives, shaping policy and driving strategic change throughout.
After a decade of working in Japan, Stuart joined FIFA in 2010 where his initial focus was the management of football infrastructure projects, spanning pitch construction and maintenance, infrastructure research and stadium development across FIFA’s Member Associations.
Having built a reputation in governance and development, Stuart was recruited to transform the development department of the Asian Football Confederation. He re-positioned the League Development and AFC Financial Assistance Programmes, while developing new strategic schemes, including “President’s Initiatives” for infrastructure and mini pitch investment. With a comprehensive understanding of strategic, governance, financial and technical challenges of football organisations, he also introduced an education programme for Asian football administrators and the Advance 11, a quality standard for football associations.
Stuart is currently the Director of Club Licensing and Club Development at the UAE Pro League. He is also co-founder of Dream Fields, a non-profit organisation building sustainable communities around sports facilities, and a member of the Task Force for a Professional League in the Oceania Football Confederation.
Away from his daily work, Stuart is the Co-Founder of Dream Fields Sport (www.dreamfields-sport.com), a non-profit organisation that builds sustainable communities around sports facilities.