Frank Leenders (born in The Netherlands, 1968) has more than 25 years of experience in international sports marketing at the highest level.
He started his professional career with ISL Marketing during the FIFA World Cup 1990 and subsequently joined start-up company TEAM Marketing in 1992, where he was part of the launch and development of the UEFA Champions League - an international benchmark project - since its very first season (1992-93).
He moved to Rome to join pay Television Sky Italia in 2001, where he was Director of Sports Rights Acquisitions, responsible for the acquisition of all sports related Television rights.
In 2002 he returned to TEAM, where he became Managing Director and was appointed to the Board of Directors in 2005. Following his departure at the end of 2010, he co-founded the independent sports marketing firm Value-Experience.
In 2012, he supported the design and development of a dedicated media and marketing unit for FIBA, the international Basketball Federation in Geneva, Switzerland and is the Director General of this entity: FIBA Media and Marketing Services SA.
As a non-executive board member, Frank also supports and invests in several companies (start-up and scale-up), which operate at the intersection of sports, media and marketing.
Frank holds a degree in Economics from the University of St. Gallen (CH). He also earned an MBA degree from Bocconi University in Milano (I), where he now lectures and was elected Topic Leader Sport of the Alumni Association.
FC Bayern Munich (Shanghai)
Since 2019, President Asia, FC Bayern Munich China, Shanghai
2016 ~ 2019 Managing Director, FC Bayern Munich China, Shanghai
2012 ~ 2016 Senior Director Team Hamburger SV, Lagardère Sports, Hamburg
2006 ~ 2012 Marketing & Sales Manager, Director of Sales and last 3 years Senior Director Team FC Augsburg, SPORTFIVE, Augsburg
2006 ~ 2006 Assistant to VP Teams & Sales Germany, SPORTFIVE, Hamburg
2002 ~ 2008 Diploma in Sports Economics and Master of European Sports Management at the University of Bayreuth, Bayreuth
2004 ~ 2005 Study abroad at the Institut d`Educación Física de Catalunya (INEFC), Barcelona
Chief Representative China
A qualified business economist, Patrick Stüber joined DFL Group in 2007 as a DFL Management Trainee. He developed into different roles in international audio-visual media rights thereafter and gained experience in sports media rights, international marketing and digital media. At the beginning of 2019 Patrick was appointed Chief Representative/Head of China for Bundesliga International to lead the organisation’s new office in Beijing. Prior to his career in the sports industry he worked for the Daimler Group, focusing on the Mercedes-Benz brand.
コンサルティング会社数社を経て現職。一貫してCRMプロジェクトを担当し、現在はCustomer Experience(CX)の向上に向けたコンサルティングと同時にChief Customer Officerの普及に注力。CX向上コンサルティングの経験をもとにスポーツにおける観戦体験向上のために、体験の可視化とデザインに従事。FC今治やＪリーグにおいて観戦体験向上プロジェクトを担当。公益財団法人 日本ハンドボール協会 戦略企画委員会 委員、Customer Experience Professional Association 会員
Blue United Corporation CEO
青山学院大学卒業。マサチューセッツ州立大学アマースト校（UMASS）スポーツマネ ジメント修士課程、及びマドリーISDE法科大学院修了。NEC海外事業本部・北米営業 部勤務を経て、2005年に日本人として初めてMLS国際部入社。2008年アジア市場総責任者として世界初のパンパシフィック選手権を設立。2009年FCバルセロナ国際部ディレクター（北米、アジア、オセアニア責任者）などを歴任後、独立し2015年にBlue United Corporationを創設。
鹿島アントラーズ・グローバルストラテジーオフィサー、MLS Players and International Relationsコンサルタント、大宮アルディージャ・グローバル強化担当、パシフィックリーグマーケティング国際事業開発担当・スペシャルキャリアアドバイザー、エンゲート株式会社グローバルパートナーなども務める。2012年FIFAマッチエージェントライセンスも取得し、2018年パシフィックリムカップを創設。同年プロeスポーツチームの「Blue United eFC」も立ち上げ。2017年より青山学院大学地球社会共生学部の非常勤講師を務める。
Sara Toussaint oversees Wells Fargo's soccer portfolio including Major League Soccer and the Mexican National Team. Her sports business background also includes: Business Development for the Boston Blazers (a startup lacrosse team), Hispanic Partnerships for Major League Soccer, and Labor Relations for Major League Baseball. Sports Business Journal named Sara to the 2018 class of Game Changers: Women in Sports Business.
Before joining Wells Fargo, Sara worked at Allied Minds directing the company's marketing efforts and scouting investment opportunities. She also served as an Associate Director of Alumni Relations for the University of Chicago covering the New England and Mid-Atlantic regions. She started her career at the law firm of Covington & Burling in Washington, DC first as a legal assistant and later in public relations & marketing.
Sara earned her BA in Public Policy from the University of Chicago and an MBA from the NYU Stern School of Business. Sara currently serves on the boards of the University of Chicago and Play Like a Girl!; as an advisor to the Harn Museum of Art; and volunteers as a Guardian ad litem for the State of Florida and for the Defeat DIPG Foundation.
Seattle Sounders COO
Promoted to Chief Operating Officer in 2014 from his previous role as Vice President of Business Operations, Bart Wiley oversees all business operations for Sounders FC, including sales, marketing, corporate partnerships, communications, broadcast and digital-related content, international marketing and community outreach.
Under his guidance, Seattle has garnered unprecedented business-related success for a North American soccer club, including the top eight single- season attendance totals in MLS history, culminating in an active sellout streak of146 consecutive matches heading into the 2017 season. Sounders FC’s 2016 average attendance per-match was good for second in the Americas last season, with the club holding firm amongst the top 30 clubs in global football attendance for the past two seasons. Wiley previously spent four seasons as Director of Business Development for Sounders FC, receiving the MLS Operations Director of the Year Award for his efforts during the club’s inaugural MLS campaign in 2009. Wiley served six seasons as General Manager of the USL Sounders, where he was responsible for the day-to- day business operations of the club.
Previously, he worked as Director of Communications for 711, Net Inc., Director of Publicity for NASCAR Busch Grand National Division driver Bobby Hillin and as publicist for former Major League Baseball player Brett Butler. Wiley has spoken at conferences all over the world including the Sport is Fantastic conference in Australia, CRM and Fan Engagement in England and Sports Marketing and Selling Tickets in Japan. Wiley has represented Sounders FC across the globe at numerous conferences and special events, including events in the United Kingdom, Japan and Australia.
Client Account Manager
Robert is currently a Client Account Manager at Twitter. Prior to joining Twitter, Robert worked at MKTG executing sponsorship strategy for brands such as AT&T, Fedex, MARS, and Hitachi for partnerships with the NCAA, College Football Playoff, PGA TOUR, NFL, and INDYCAR. When he's not helping brands navigate the Twitterverse, you can find him on a golf course or hosting a pizza tour in New York City.