Real Sociedad de Fútbol
Chief Innovation Officer
Juan Iraola is the Chief Innovation Officer at Real Sociedad de Fútbol S.A.D. and Sports Innovation Alliance
MA degree in Industrial Engineering obtained from the University of Navarra. Consultant and project manager for more than 25 years in different sectors as sports, advertising, software development and consultancy, aerospace, machine building, automotive, retail; leading projects mainly focused on ERP, CRM, Business Intelligence, defining, and implementing Marketing Online and Digital Transformation Strategies.
REAL SOCIEDAD. In charge of defining and implementing the digital and innovation strategy across all the areas and businesses within the club, with the main goal to be closer to people and fans, improving the processes and business operations and identifying new revenue streams.
About Real Sociedad de Fútbol S.A.D.
Real Sociedad de Fútbol, S.A.D., more commonly referred to as Real Sociedad or La Real, is a Spanish sports club in the city of San Sebastián, Basque Country, founded on 7 September 1909. It plays its home matches at the Anoeta Stadium. Real Sociedad won the Liga title in 1980–81 and 1981–82, and last finished runner-up in 2002–03. The club has also won the Copa del Rey twice, in 1909 and 1987. It contests the Basque derby against rivals Athletic Bilbao. Real Sociedad was a founder member of La Liga in 1929; its longest spell in the top flight was for 40 seasons, from 1967 to 2007.
Traditionally the club followed a policy (similar to that of its rival Athletic) of signing only Basque players, before signing Republic of Ireland forward John Aldridge in 1989. While a strong Basque contingent has been retained among its players, nowadays both non-Basque Spaniards and foreign players are represented at the club. Its youth section subsequent to the all-Basque era has still been very successful in developing internationally renowned players, such as World Cup winners Xabi Alonso and Antoine Griezmann.
The club has competed in the UEFA Champions League twice. In the 2003–04 season, the club progressed to the round of 16 before losing to Lyon.
Aside football, Real Sociedad also has several sections in athletics, including women's football, track and field, field hockey and basque pelota.