Octagon Japan
We believe that the best work should have a lasting impact.
Pulling the strings. Striking the deals. Setting the pace.

That’s Octagon. A leading global agency in sports, entertainment and culture. A group of creative thinkers and energetic doers harnessing that playmaker spirit to generate fame that endures.


We’re a mix of savvy veterans and bold upstarts, at it for three decades. A passionate team of 1,000+ around the world, relentlessly committed to helping you force fate and push forward to make your next right move.


■We live it because we love it.

We’re powered by an inspirational team of sports-mad, culture-obsessed playmakers. With their fingers firmly on the pulse, they set out a clear vision for our future. What do sports,entertainment and culture have in common? They celebrate the extraordinary. Those who’ve stood up. And stood out. Who’ve defied the odds to make their mark on the world.But however great the individual, success is a team sport.The playmakers at Octagon bring their own skillsets to the game. Authenticity. Diversity. Credibility and Creativity, we believe one can’t exist without the other. Knowledge they’ve acquired as fans. Expertise they’ve gained over time. Their perspectives and perceptions add depth and texture to our thinking. They don’t just work in this space.


■We believe the best client relationships are built on shared values.


We believe that when we value ourselves, we become more valuable to our clients.We empower, coach and guide others because we care as much about their development as your own.We put complete faith in those around us and demand the same in return. We find micromanaging not only insulting, but also demoralizing.We build trust with our teammates because we know that trust is the foundation of any relationship.We believe that every single person has the potential to positively impact the business, and therefore give those around us the confidence to have a voice and speak up.



We believe that we need to reflect the diverse world we live in and that everyone should have an equitable opportunity for success.We believe in allyship and play our part to create a culture of inclusion.We recognize bias in all its forms and strive to eliminate it; We keep our eyes, heart and mind open, always.We create room for everyone to play and celebrate their contributions and differences.We believe the journey to an inclusive and equitable world has no finish line and that continued education and ongoing action are our collective responsibilities.



We believe that smart work is more useful than hard work.We don’t hide behind jargon, buzzwords and unnecessary complexity. We take pleasure taking everyone along on the ride with us.We know that being interested is the first step towards being interesting. We are totally tuned in to culture. Being out of the loop bothers us.We get to the point, quickly. We pick our battles wisely.We learn from our mistakes. We see them as invaluable lessons in our quest to be better.



We believe that great results often come from playing outside the comfort zone.Our default mode is to be on the front foot. We’re at our best when leading, rather than following.We’re purposefully brave and inventive. We relish that feeling of treading new ground.We play on the edge, regularly pushing boundaries and perceived norms.We see ourself as a problem solver. There are few better feelings to us than finding a way through that no-one else had thought of.



We believe that the best work should have a lasting impact.We set high standards for ourself and constantly challenge others to do the same.If we believe in it, we’re willing to fight for it. Great work never made haunts you.We live to create great work first and foremost. We feel a responsibility to not just grow our clients or our agency – but to lead our industry.We embrace every challenge, relentlessly fighting for the best solution possible.We have the grit that drives us to see the project all the way through. An early round rejection does not always mark defeat.

Octagon Japan
Shin Aoyama Building East 22F 1-1-1 Minami Aoyama Tokyo
Chief Executive Officer John Shea
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