スポーツはグローバルビジネスであり、
世界中で新しいマーケティングや経営戦略の手法が日々生まれている。
HALF TIME Global Academyは
世界中のスポーツ団体やスポンサー企業で働く経験豊富なエグゼクティブが、
実践的な事例を交えて講義をしていきます。
Global Academyの5つの特徴
世界最先端のスポーツビジネスをオンラインで学べる
グローバルアカデミーでしか受講することができない経験豊富な講師陣による講義
海外に行って学ぶためにかかるコストの10分の1の価格で同様の講義が受講できる
同時通訳がいるため、日本語で海外の講師にリアルタイムで質問ができる
同期や学長、講師とネットワークを築くことができる
これまで第1期〜4期で合計32講義を開催。
MLS、ラ・リーガ、NBA、FIBA、NBCユニバーサル、IMG、オハイオ大学など、
世界中のスポーツ界で活躍するエグゼクティブが講師としてオンラインで講義しました。
受講生からは毎回多くの質問が集まり、熱量の高い講義となっています。
※講師詳細は下記の「これまでの講師一覧」をご参照ください。
同時通訳がついておりますので、
日本語での受講も可能です。
など多くのスポーツビジネスに関わる方にご参加頂きました。
各講義ではスポーツに精通するゲストが登場します。
世界で活躍するビジネスパーソンの話を直接聞くを体験を通して、スポーツビジネスの原理原則を学ぶことができます。
11/25(木) 21:00
同時通訳ありアーカイブ配信あり
5期開講にあたり学長からのオープニング、ガイダンスに加え、受講生から自己紹介を行っていただきます。
12/9(木) 21:00
同時通訳ありアーカイブ配信あり
米スポーツマーケティング企業のExcel Sports Managementでeスポーツのスポンサーシップを手がけるBrett Estrella氏がスポンサーシップをテーマに講義。
Brett Estrella leads the esports representation practice at Excel Sports Management – a leading sports marketing agency in the US. Within his role, Brett works with brands to find partnership opportunities across a client roster of prominent video game publishers, esports leagues, multi-team organizations, media platforms and content creators.
12/16(木) 21:00
同時通訳ありアーカイブ配信あり
トリニダード・トバゴスポーツ庁にてパートナーシップ兼アライアンス部門でトップを務めるKairon Serrette氏がスポーツマーケティングについて講義。東京五輪でもトリニダード・トバゴの一員として来日。
Kairon Serrette is a bi-lingual, sport industry professional with over a decade of experience in sport administration and athlete management.
Over the past seven years, Kairon has held the portfolio of Senior Manager, Business Development at the Sports Company of Trinidad & Tobago (SPORTT) . In his capacity as Senior Manager, he has led several key projects, including capacity building initiatives in partnership with Sport England around NGB Business Planning, PR and Communications; a professional women’s league for football, coordination of government stakeholders for the execution of the CPL matches in Trinidad & Tobago since 2017 and the establishment of several partnerships between SporTT, local and regional stakeholders. In 2021, Kairon was promoted to Head, Partnerships and Alliances at SPORTT to drive the initiation, management and measurement of the strategic engagements for the organization
Outside of his work at SporTT, Kairon has been consistently involved in Trinidad & Tobago’s Olympic Movement. He has managed two-time Olympic Sailor, Andrew Lewis since 2010, playing an integral role in the sailor’s qualification and accompanying him to the London 2012 and Rio 2016 Summer Olympics. In addition to this, he has represented Trinidad and Tobago as a team manager and has attended several major international games including the Central American and Caribbean Games (CAC), Men’s North Central America and Caribbean Federation (NORCECA) Volleyball championship and Caribbean Zonal Volleyball Association (CAZOVA) Caribbean Championships with the national men’s volleyball team and the Pan American Games with the national sailing team .
1/6(木) 21:00
同時通訳ありアーカイブ配信あり
アイントラハト・フランクフルト取締役会アドバイザーで、子会社のアイントラハトテックでCEOを務めるTimm Jäger氏がテクノロジーとスポーツをテーマに講義。
Timm Jäger is CEO of EintrachtTech and Advisor to the Executive Board at Eintracht Frankfurt (German Bundesliga) and responsible for all strategic digital projects and the business strategy of the club. EintrachtTech is a 100% subsidiary of Eintracht Frankfurt which incorporates all digital business areas such as digital platform/app, digital hub ‘Arena of IoT’, eSports and all startup cooperations of the club. Before joining Eintracht Frankfurt, Timm worked as a Management Consultant for the Boston Consulting Group and for BMW in their headquarters in Munich.
1/13(木) 21:00
学長を交えて、受講生同士の交流、講義の振り返り、テーマに関するディスカッションを行います。参加は任意ですが毎回多くの方にご参加頂いています。
1/20(木) 21:00
同時通訳ありアーカイブ配信あり
世界有数のクラブ・コングロマリットであるCity Football Groupのマーケティング部門「City Football Marketing」のPasi Lankinen氏がアナリティクスをテーマに講義。
The sports career of Pasi spans nearly two decades, covering all business areas of a sports property, with multiple touchpoints with leagues, brands, agencies and systems providers, previously having worked in consultancy in the telecom business. Within sports Pasi has worked in FC Barcelona and City Football Group, leading teams in strategy, fan engagement, marketing, commercial and sponsorship in particular. Currently based in Finland, growing his sports business consultancy. Focused on supporting sports properties in strategy, marketing and commercial areas, advising companies on how to target the sports market and brands on how to achieve their business objectives in sports sponsorship and sports business related activities.Pasi is a non-executive board member of HJK, most successful Finnish football club and recent Finnish League and Cup champion of 2020.
2/3(木) 21:00
同時通訳ありアーカイブ配信あり
Global Institute of Sports BusinessのNeel Shah氏が、マンチェスター・ユナイテッドやFCバルセロナなどの欧州クラブのインド進出支援の経験から、ファンエンゲージメントについて講義。
Neel Shah has 18 years of experience in the development and commercialization of football in North America, Asia and Europe. In his current position with India On Track, Shah is responsible for running the Global Institute of Sports Business sports management program as well as securing new business for the group.
Prior to joining India On Track, Shah was the Chief Executive Officer of DSK Shivajians FC and the Liverpool FC International Academy - DSK. Within this role, Neel oversaw all business operations for the Pune based professional football club. Before stepping into professional club management, Shah served as the Business Director for Libero Sports. At Libero, he was responsible for guiding and advising Indian football stakeholders with their investments and facilitating strategic partnerships to further the industry. In addition, he created commercially viable avenues for international football entities to enter the Indian market and has successfully helped football giants Manchester United, FC Barcelona, Liverpool FC and FC Bayern Munich build their brands in India.
Prior to moving to India, Neel spent 7 years with New York based Major League Soccer serving as the league’s Director of Fan Development. In that role, he was responsible for overseeing the league’s national grassroots programming, working with MLS clubs to build their local market relevance and liaising with club supporter groups.
He received his Bachelor’s Degree in Business Economics with an emphasis in Sports Management from the University of California, Santa Barbara. He then received his MBA in Sports Management from Seton Hall University located in South Orange, New Jersey.
2/17(木) 21:00
同時通訳ありアーカイブ配信あり
欧米大学のスポーツビジネス大学院ランキングで毎年Top10にランクインするジョージ・ワシントン大学でプログラムディレクターのLisa Delpy Neirotti氏がスポーツイベントマネジメントをテーマに講義。
Lisa Delpy Neirotti has been a professor of sport, event, and tourism management at the George Washington University for 30 years. In this time Dr. Delpy Neirotti has established a strong academic program at both the undergraduate and graduate level and serves as the Director of the BBA, MBA, and M.S. in Sport Management. Dr. Neirotti also oversees the Sport Philanthropy Certificate that serves to increase the efficiency and effectiveness of non-profit organizations using sport for social good; the Youth Sport Administrator Certificate; and the GW Green Sports Scorecard to help increase the sustainability of sport facilities, organizations, and events. In addition, she serves on the faculty of the International Olympic Committee’s Executive Masters in Management of Sports Organizations (MEMOS).
Beyond her responsibilities at the university, Dr. Delpy Neirotti works with a number of sport governing bodies, youth sport organizations, sport event organizations, tourism bureaus, corporate sponsors, NGOs, and entrepreneurs to conduct economic and market research studies as well as strategic plans and marketing campaigns. As a pioneer in the field of sports tourism, Dr. Delpy Neirotti founded the annual TEAMS: Travel, Events, and Management in Sports conference in 1997 which continues to define, develop and expand the growing field of Sports Tourism.
Dr. Delpy Neirotti co-authored The Ultimate Guide to Sport Marketing and serves on the editorial board of SportsTravel magazine. She also is a member of the Executive Board of the DC Chapter of Women In Sports and Events (WISE).
Prior to arriving at The George Washington University, Dr. Delpy Neirotti traveled to 56 countries around the world studying the development and organization of the Olympic Movement. Since 1984, she has attended 20 consecutive Olympic Games, 2 Youth Olympic Games, 5 World Cups, and hundreds of other major sport events as a consultant, volunteer or researcher. In 2004, she served on the World Cup host committee in Washington, DC. In 1986, she directed the federally-funded National Children and Youth National Fitness Study II.
Born and raised in California, Dr. Delpy Neirotti received her undergraduate degree from California Polytechnic State University, San Luis Obispo; a MS in Sport Management from George Mason University, Fairfax, VA; and a Ph.D. in Sport Administration from the University of New Mexico in Albuquerque. Her doctoral dissertation was on the organizational structure and effectiveness of the U.S. National Sport Governing Bodies.
2/24(木) 21:00
同時通訳ありアーカイブ配信あり
米USL Championship(2部相当)のハートフォード・アスレチックでテクニカルディレクターを務めるLuiz Fernando Silva氏が、「育成型クラブ」の役割からスカウティングやデータ分析の経験まで、強化・GM論をテーマに講義。
Currently Hartford Athletic Technical Director, in the USL Championship, performed the Assistant Coach position in 2020 season after arriving at the club in September of 2019 as Director of Scouting and Performance Analysis. Same position he was at América Mineiro (Brazil) prior to go to USA. For América he has been U20 and U23 Assistant Coach (2018) and Performance Analyst (2016) in the past. His youth experience includes U20 Head Coach for Volta Redonda FC (Rio de Janeiro, Brazil) and U15 Black Pearls Academy (Haiti) where they won the National Championship.
Holds FIFA/CBF (Brazilian Football Confederation) B and A Licenses, Performance Analysis PRO License from CBF/FIFA and Director of Coaching Diploma from United Soccer Coaches (USA). He is currently part of USL Talent ID Subcommittee.
3/3(木) 21:00
同時通訳ありアーカイブ配信あり
米MLSのデザイン・ブランディングの総責任者であるThibault Chevillard氏がブランディングについて講義。
Thibault Chevillard is a Creative Director / Brand and Visual Identity specialist with nearly two decades of experience in integrated marketing campaigns and a background in strategic communications. Currently, he leads and grows a versatile team of designers and artists to expand, refine and amplify one of the most innovative soccer brands in the world. In addition to numerous multi-language campaigns, he has spearheaded the creative process of more than two dozen visual identities for clubs.
3/10(木) 21:00
同時通訳ありアーカイブ配信あり
米スポーツ&エンタメエージェンシーのコミュニケーション上級副社長 Meredith Geisler氏が登壇。
Meredith Geisler is the Senior Vice President of Communications for Tandem Sports + Entertainment, a full-service sports and entertainment agency with expertise in athlete management, talent representation, marketing, communications and publicity services. She also teaches for the George WAshington University in its M.S. and MBA Sport Management programs.
3/17(木) 21:00
同時通訳ありアーカイブ配信あり
英ラフバラー大学にてスポーツマネージメントを教えるPeter Dickenson助教授がスポンサーシップについて講義。
His research predominantly focuses on consumer responses and managerial approaches to sport sponsorship and branding strategies. Peter’s research has been published in a number of leading outlets, including the Journal of Advertising, European Sport Management Quarterly, and Journal of Business Research. He has also worked with a number of leading sport organizations in the UK, including England Netball and Loughborough Sport.
3/24(木) 21:00
同時通訳ありアーカイブ配信あり
USL(北米サッカーリーグの2部相当)のMarcus Myrick氏が、20年以上のチケットセールスの経験に基づいて講義を実施。
・Native of Washington DC, USA
・20+ years in ticket sales
・7-time MLS best 11 Ticket Sales Rep
3/31(木) 21:00
同時通訳ありアーカイブ配信あり
ヨーロッパを拠点にスポーツに関連する法務を行うParamars法律事務所からDev Kumar Parmar氏が自身のハリー・キューエル氏やディミタール・ベルバトフ氏との仕事を通した代理人ビジネスについて講義。
Dev is an internationally experienced sports lawyer and academic, with previous experience as a football intermediary. He has been instructed on contentious matters before FIFA and TAS / CAS including disputes over training compensation, through to complaints against federations. He has advised elite players and coaches, as well as having been the chief advisor to a UEFA participating football club, advising on all matters in relation to the management of the club including transfer strategy and technical direction. Dev is also an active member of Association Internationale des Avocats du Football (AIAF).
Dev's experience extends to consultations surrounding allegations of match-fixing, anti-doping matters and e-Sports. In addition, having represented both players and clubs as a registered intermediary in the past, he has been instructed to conclude transactions as far afield as in the Chinese Super League and the Indian Super League, as well as in England and Italy amongst others.
Furthermore, Dev is a published writer on sports law, and is the current academic director of the Global Executive Masters in International Sports Law at the world-renowned Instituto Superior de Derecho y Economía (ISDE) in Madrid. He is also a senior lecturer on the Masters in Sports Law in Madrid as well as the Masters in Sports Law and Management, based in Barcelona. Dev has appeared as a guest lecturer at dozens of institutions across the UK and Europe, and is regularly invited to speak at conferences, having also appeared in Africa, Asia and South America. Dev is also a professional mentor and nationally recognised for his development of individuals within professions, both within and outside of the legal industry.
4/7(木) 21:00
各講義終了後に、学長の講義に関する振り返りと受講生同士の交流・ディスカッションを行います(任意参加)。
※登壇者および内容は現在の予定であり変更、キャンセルの可能性があります。
12回分のおまとめチケットがおすすめです。ご自身の予定に合わせてお好きなチケットをお選びください。
同時通訳がついておりますので、
日本語での受講も可能です。
全日通し受講
200,000円
全12回の講義が聴講可能 アーカイブ視聴可能
1日受講
20,000円
3つの価値
世界の原則原理を習得
世界最先端の
スポーツビジネスの原理原則を
オンラインで学べる
豪華講師陣
グローバルアカデミーでしか
受講することができない
豪華講師陣による講義
低コスト
海外で現地で学ぶためにかかる
コストの10分の1の価格で
受講が可能
2名受講チケット
300,000円
1名あたり150,000円
3名受講チケット
375,000円
1名あたり125,000円
4名受講チケット
440,000円
1名あたり110,000円
5名受講チケット
500,000円
1名あたり100,000円
※価格は全て税込価格です
登壇者および内容は現在の予定であり変更、キャンセルの可能性があります。
それによる払い戻しなどは受け付けておりません
「#HALFTIMEアカデミー」をつけてシェア
HALF TIME Global Academyでは、パートナー企業を募集しています。
ご興味のある方は事務局までお気軽にお問い合わせください。
第1期から第4期を通して、大学生からビジネスパーソン、そしてアスリートまで述べ120名が参加。
インタビュー記事で感想を伺っています。
これまでの講義内容を一部レポート記事にまとめています。
どのような講義を受けられるのかご確認いただけます。
これまでの講義内容を動画に一部まとめています。
どのような講義を受けられるのかご確認いただけます。