HALF TIME Global Academyは
スペインサッカーリーグの名門セビージャFCにて、Head of Brand and AdvertisingをつとめるVanessa Basora氏がブランディングについて講義。スポンサーシップやマーケティングとも密接に関わる、クラブのブランドづくりをお話しします。
Passionate about the world of sports, she began her sports career as a tennis player and professional coach.
She has a degree in Business Administration and Management (UVIC), Master in Marketing and Digital Business (ESADE)
She has focused her professional career in the marketing and sports. She worked for more than 11 years at FCBarcelona, developing different positions within the areas of marketing, branding, digital, communication and commercial, among which the Head of Marketing and Head of Sports Marketing stand out.
She is currently the Head of Brand & Advertising at Sevilla FC, where she is responsible for developing the brand and advertising strategy at a global level.
米メディア・エンターテインメントグループで、世界のメディア・コングロマリットの一つであるNBCユニバーサル・メディアにてVP, NBC Sports Strategy & SponsorshipのRussell Sargeant氏が放映権について講義
Russell has dedicated his 25-year career to development and execution of best-in-class sports business partnerships in both the United States and Australia. Through leadership roles with adidas America, Major League Soccer, and now NBC Sports, Russell has diverse and extensive experience with the business of sport from brand, property, and media perspectives.
For the past seven years, Russell has served in a sales leadership role with NBC Sports in their New York office. Working with the sales team, Russell is responsible for setting and implementing the national sales strategy for key NBC Sports partner properties including the English Premier League, NASCAR, IndyCar, Notre Dame football, and the Tour de France. In his current role, Russell works across internal NBC Sports business functions and with external partners to develop and implement unique and creative sponsorship integrations across these core partner properties.
米NFLのインディアナポリス・コルツにてVP of Data Strategy and AnalyticsをつとめるCharlie Shin氏がアナリティクスについて講義
Charlie Sungho Shin is a highly analytical customer strategy and marketing executive with global and domestic experience in data analytics, strategic planning, project management, customer segmentation, customer relationship management, and KPI management. He currently oversees the data strategy and analytics for Indianapolis Colts where he excels at guiding enterprise data strategy, CRM initiatives, and organization-wide marketing technology infrastructure.
Prior to joining the Colts, Charlie was a VP of Strategy & Analytics at MLS for past 15 years where he developed the foundation and enhanced league-wide data strategy, analytic capabilities and CRM technology infrastructure. He also worked as a senior business consultant at Samsung OpenTide and PwC Consulting for over six years managing various projects related to customer strategy, CRM strategy, performance marketing, customer segmentation and new business model development. In addition, he currently serves as an adjunct faculty at Columbia University’s graduate sports management program.
Charlie holds a BA in business administration from Yonsei University, MS in sports business from New York University and currently pursuing PhD in Sports Management from Troy University.
元MLSのVice President, ContentのGreg Lalas氏がMLS、Goal.com USA、Boston Magazine等での経験をもとにSports Digitalをテーマに講義
Greg Lalas is an accomplished digital media executive with extensive experience in the North American sports industry. A former player in Major League Soccer, he has held positions as vice president of content at MLS, editor in chief of Goal.com USA, and senior editor at Boston Magazine. He has been a contributing writer to Sports Illustrated and The New York Times, among other international news outlets, and is a cofounder of the Kicking + Screening Soccer Film Festival in New York. Outside of his professional career, Lalas sits on the advisory board of the internationally respected nonprofit Soccer Without Borders.
AC MilanやManchester City FC、Boavista FCなどでパートナーシップ・スポンサーシップで活躍し、現在はThe Global MansionのFounder and CEOであるFransisco Lampreia氏がスポーツマーケティングについて講義
Francisco has assumed himself over the past years, as one of the most multi-functional professionals of the Sports & Entertainment Industry, with Executive Leadership positions in key European Clubs, Advertising Agencies and within Athlete Management / IP Talent Agencies. He has been directly involved with major (Global/Regional) Partnership deals over the last decade - highlight to having been part of the original team that designed from scratch Manchester City’s global revenue and brand strategy. He has represented commercially some of the best Players in Europe, delivering exceptional results and integrated expertise, and more recently held the position of Chief Sponsorship Officer at AC Milan, after the new ownership take over and again, building the overall global commercial and brand development. Today, he is Founder and CEO of his own Agency, The Global Mansion – Sports & Entertainment. After Graduating in Business Management in Católica Porto University, taking his Masters in Sales & Marketing (with Honors) and completing an International MBA (with Honors), he is a Guest Lecturer in Business Schools across Europe.
オランダのアムステルダムにある、サッカーエールディヴィジのアヤックスのホームスタジアムである、ヨハン・クライフ・アリーナにてMarketing ManagerをつとめるJeroen van Iersel氏がスタジアムビジネスについて講義
With a background in media and years of sales & marketing experience, Jeroen joined the multifunctional Johan Cruijff ArenA (former Amsterdam ArenA), home of AFC Ajax and the Dutch National team alongside a wide variety of concerts and entertainment events in 2011. Jeroen is responsible for overall marketing and brand management, business partnerships, new content and event strategies, marketing communications, social media, in stadium digital media, customer journey optimisation and innovation in fan experience. Specialties: Develop and implement commercial concepts, events, sponsor propositions and product development, customer journey optimization. Connecting people, technology and commerce.
米シカゴを拠点とするサッカークラブであるMLS シカゴ・ファイアーFCで、Senior Vice President of Sales and RevenueのMike Ernst氏がチケットセールスについて講義
Mike Ernst joined the Chicago Fire in 2009 and has held numerous leadership positions across Ticket Sales and Service, Operations, Marketing and Corporate Partnerships during his tenure. In his current role as Senior Vice President of Sales and Revenue, Ernst is responsible for the longterm strategy and success of the Chicago Fire FC Ticket Sales and Service units, including season ticket sales and service, group sales, premium and hospitality and ticket operations. Ernst also has oversight of the Club’s business intelligence department, ensuring the successful management and integration of club data sources into ticket sales strategy at Soldier Field.
Prior to joining the Fire, Ernst was a Senior Account Executive with the Seattle Supersonics of the National Basketball Association. While with the Sonics, he was responsible for Corporate and Courtside ticket sales. This experience included the development of a ticket sales relationship with the Microsoft Corporate Office in Redmond, Wash.
Ernst started his career working for McLeodUSA Telecommunications. While at McLeod, he was responsible for Accounts Receivable for the phone company’s top accounts. During his four years with McLeodUSA, he earned employee of the month on five separate occasions.
He earned his MA in Sports Management from the University of Iowa and a B.A. in Marketing & Public Relations at Saint Ambrose University. Ernst resides in Forest Park with his wife Rachelle and their three children: Nora, James and Max.
ヨーロッパ発のeスポーツ大会運営プラットフォームWeenにてManaging DirectorをつとめるJon Llaguno氏がテクノロジーとスポーツをテーマに講義
Jon Llaguno is a professional with more than 15 years of demonstrable experience in the field of management, communication and strategic marketing in the video games, esports and electronic leisure industries. His professional career has always been related to important and multinational brands such as Microsoft, Sony, ESL, Activision, Konami, Electronic Arts, LG, Vodafone or the Mutua Madrid Open, among others.
He specializes in business development in the esports ecosystem, strategic marketing consulting for video games, creation and management of projects, sponsorships management and events direction. During the last years he has been part of ESL as Business Development Manager for Spain and LatAm, as well as Business Development Manager for Europe and LatAm at Battlefy.
He currently works as Managing Director for Ween.gg, adding value to the growth of the esports ecosystem.
欧州バスケットボールリーグ連合が主催する男子プロバスケットボールのヨーロッパ最高峰リーグであるユーロリーグにて、Digital Marketing ExectuiveをつとめるEvan Planchon氏がデジタルマーケティングについて講義
Evan Planchon is a sports management professional, international digital marketer & multi-sport athlete. At his current position at the Euroleague Basketball, based in Barcelona (Spain), Evan enjoys working with industry-leading digital marketing services to help develop the company’s digital marketing ecosystem and reach its goals. Evan also is a very active cyclist, plays basketball and enjoys a range of team-sports. He graduated from his Sports Management program at EU Business School, Barcelona campus with the highest distinction (Summa Cum Laude) in 2017
Björn Walliser is Professor of Marketing at the University of Lorraine (ISAM-IAE) and Director of the Master in Marketing Management and Sales at the same university.
The main research interests of Björn Walliser are in the fields of international marketing, marketing communication, and sports marketing. He is among the most cited authors in the area of sponsorship internationally, is the author of two books about sponsorship management and sponsorship control and has published in leading international journals (European Journal of Marketing, International Journal of Advertising, Journal of Business Research, Marketing – ZFP, etc.) about these issues. He regularly works as a consultant for event organizers, federations, and sponsors. He previously hold positions as Associate Professor of Marketing at the Robert Schuman University Strasbourg (France), at the Munich office of Andersen Consulting (now Accenture), at the city of Stuttgart (Germany) Sport and Event Planning Group, has been Director of the GREFIGE research
centre of the University of Nancy, Dean of Research of the ICN Business School, France, and expert advisor with the French Ministry of Research and New Technologies as well as with the French Agency for the Evaluation of Research and Higher Education. Björn Walliser is regularly invited to lecture in business schools, universities and professional associations in France and abroad.
米ニューヨークに本社を拠点にグローバルでアスリートのマネージメント、スポーツイベント及びエンターテイメントイベントの企画運営、またマーケティング、メディア、ライセンス事業を行うIMGにて、Associate Vice PresidentをつとめるMarcelo Cordeiro氏がスポーツのライセンシングについて講義
Marcelo has been working within marketing and sales since 1998. Over the years, he had the opportunity to work and live in a number of different countries including Italy, Brazil, the US, the UK and Switzerland. He has also been responsible for a variety of tasks, notably the development of strategic and marketing plans, marketing analysis and the development of commercial partnerships.
In 2011, Marcelo joined IMG's International Headquarters in London before being transferred to the company's Italian branch late in 2012. As Associate VP, Marcelo is in charge of managing some of IMG's top licensing clients and developing further their brand extension programs on a worldwide basis. Marcelo graduated in 1999 and holds a degree in Business Administration.
He also holds a Certificate in Marketing from the University of California in Santa Barbara and a Master's degree in Management, Law and Humanities of Sports (FIFA Master)
国際バスケットボール連盟FIBAにてHead Of Commercial DevelopmentをつとめるGustavo Arellano Jorge氏がスポンサーシップについて講義
Graduated as a Chemical Engineer with an MBA in his native Venezuela, Gustavo Arellano has worked extensively outside the sport industry in commercial areas with a special focus on marketing. He lives in Switzerland since 2015, upon completing a Master's Degree in Sports Administration and Technology with AISTS.
His experience in different markets allowed him to successfully build the FIBA Market Intelligence and Research Program; he also supported the National Federation teams worldwide in the implementation of a new competition system and managed the global sponsorship program for the FIBA China Basketball World Cup 2019 with historic results for the organization.
Gustavo is currently responsible for the commercial development of the FIBA family with special attention to the sustainable growth of basketball around the world, establishing strategies and building new assets and innovative partnerships such as Twitch, Synergy Sports, among others.
Gustavo believes in sharing and building; As personal projects, he founded a sports thinking group in Lausanne, he is an ad honorem commercial advisor for Special Olympics and also generates content to contribute to the professionalization of sport in Latam through his social networks.